Is Goodwill Transferable?
The Utah Court of Appeals recently examined the nature of goodwill in the Marroquin v. Marroquin case which expanded on the state’s jurisprudence. Sage determined that all goodwill was personal in nature and therefore, non-transferable without a non-competition agreement. At trial, the Court found Sage ’s valuation to be more credible and adopted Sage’s value for the company.